l'oréal - garnier
digital art director
Led data-informed creative across e-commerce and social, translating performance insights into design strategies that increased engagement
ai - assisted concept development
Used AI-assisted concept visuals to develop photoshoot direction and brief agency partners
social media
Led creative direction across social media campaigns supporting product launches, promotions, and brand initiatives
email campaigns
Led direction across CRM and e-commerce email campaigns supporting product launches, promotions, and brand initiatives
video editing
Collaborated with global creative teams to create, adapt, and edit video campaign assets for the U.S. market